course structure
| parts/units | topics | marks |
|---|---|---|
| part a | principles & functions of management | 50 |
| 1 | nature and significance of management | 16 |
| 2 | principles of management | |
| 3 | business environment | |
| 4 | planning | 14 |
| 5 | organizing | |
| 6 | staffing | 20 |
| 7 | directing | |
| 8 | controlling | |
| part b | business finance & marketing | 50 |
| 9 | financial management | 15 |
| 10 | financial markets | |
| 11 | marketing management | 15 |
| 12 | consumer protection | |
| part c | project work | 20 |
| total (part a + part b + part c) | 100 | |
course syllabus
part a: principles and functions of management
unit 1: nature and significance of management
- management −
- concept
- objectives
- importance
- management as −
- science
- art
- profession
- levels of management
- management functions −
- planning
- organising
- staffing
- directing
- controlling
- coordination −
- concept
- characteristics
- importance
unit 2: principles of management
- principles of management −
- concept
- nature
- significance
- fayol’s principles of management
- taylor’s scientific management −
- principles
- techniques
unit 3: management and business environment
- business environment −
- concept
- importance
- dimensions of business environment −
- economic
- social
- technological
- political
- legal
- impact of government policy changes on business with special reference to −
- liberalization
- privatization
- globalisation in india.
unit 4: planning
- planning −
- concept
- importance
- limitations
- planning process
- single use and standing plans −
- objectives
- strategy
- policy
- procedure
- method
- rule
- budget
- programme
unit 5: organising
- concept and importance
- organizing process
- structure of organization −
- functional
- divisional
- formal and informal organization
- delegation − concept, elements and importance
- decentralization − concept and importance
unit 6: staffing
concept and importance of staffing
staffing as a part of human resource management
-
staffing process −
recruitment - sources; selection - process
-
training and development −
concept and importance
methods of training - on the job and off the job - induction training, vestibule training, apprenticeship training and internship training
unit 7: directing
concept and importance
-
elements of directing −
supervision - concept, functions of a supervisor.
motivation - concept, maslow’s hierarchy of needs
financial and non-financial incentives
leadership - concept, styles - authoritative, democratic and laissez faire
communication - concept, formal and informal communication; barriers to effective; communication, how to overcome the barriers.
unit 8: controlling
- concept, nature and importance
- relationship between planning and controlling
- steps in the process of control
part b: business finance and marketing
unit 9: financial management
- concept and objectives of financial management
- financial decisions −
- investment
- financing
- dividend
- factors affecting
- financial planning −
- concept
- importance
- capital structure −
- concept
- factors affecting
- fixed and working capital −
- concept
- factors affecting (their requirements)
unit 10: financial markets
- financial markets −
- concept
- types
- money market and its instruments
- capital market and its types (primary and secondary)
- stock exchange −
- functions and training procedure
- depository services and d'mat account
- securities and exchange board of india (sebi) −
- objectives
- functions
unit 11: marketing management
- marketing −
- concept
- functions
- marketing management philosophies
- marketing mix −
- concept
- product −
- concept
- branding
- labeling
- packaging
- price - factors determining price
- physical distribution −
- concept
- channels of distribution: types, choice of channels
- promotion −
- concept and elements
- advertising - concept, role, objections against advertising
- personal selling - concept and qualities of a good salesman
- sales promotion - concept and techniques
- public relations - concept and role
unit 12: consumer protection
- concept and importance of consumer protection
- consumer protection act 1986 −
- meaning of consumer and consumer protection
- rights and responsibilities of consumers
- who can file a complaint and against whom?
- redressal machinery
- remedies available
- consumer awareness −
- role of consumer organizations and non-governmental organizations (ngos)
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