course structure

course syllabus

unit 1: entrepreneurship: what, why and how

• entrepreneurship −
  • concept
  • functions
  • need
  • importance
• myths about entrepreneurship
• pros and cons of entrepreneurship
• process of entrepreneurship

unit 2: an entrepreneur

• types of entrepreneurs
• competencies and characteristics
  • ethical entrepreneurship
• entrepreneurial value −
  • values
  • attitudes
  • motivation
• mindset of an employee and an entrepreneur - difference
• intrapreneur −
  • importance in any organization

unit 3: entrepreneurship journey

• self-assessment of −
  • qualities
  • skills
  • resources
  • dreams
• generation of ideas
• feasibility study
• opportunity assessment
• business plan preparation
• execution of business plan
• role of society and family in the growth of an entrepreneur
• challenges faced by women in entrepreneurship

unit 4: entrepreneurship as innovation and problem solving

• entrepreneurs - as problem solvers
• innovations and entrepreneurial ventures
• social entrepreneurship
  • concept
  • importance
• risk taking −
  • concept
  • types of business risks
• the role of technology/ social media in creating new forms of −
  • firms
  • organizations
  • networks
  • cooperative clusters
• barriers to entrepreneurship
• support structure for promoting entrepreneurship −
  • various government schemes

unit 5: understanding the market

• market −
  • traditional
  • e-commerce
  • concept and role of market
• types of business −
  • manufacturing
  • trading
  • services
• market forces −
  • sellers
  • consumers
  • competitors
• expanding markets −
  • local to global
  • strategies needed
• marketing mix −
  • concept
  • elements
• pricing and factors affecting pricing
• market survey −
  • concept
  • importance
  • process

unit 6: business arithmetic

• simplified cash register and record keeping
• unit of sale −
  • unit price and unit cost - for single product or service
• types of costs −
  • start up
  • variable
  • fixed
• income statement
• cash flow projections
• break even analysis - for single product or service
• taxes

unit 7: resource mobilization

• types of resources:
  • human
  • capital
  • other resources
• selection and utilization of human resources and professionals like −
  • accountants
  • lawyers
  • auditors
  • board members, etc.
• role and importance of a mentor
• estimating financial resources required
• methods of meeting the financial requirements
• size and capital based classification of business enterprises
• various sources of information

project work (any three)

a) visit and report of dic

b) case study

c) field visit

d) learn to earn

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