content marketing is a long-term strategy and an editorial calendar helps you plan your strategy in an organized fashion. the calendar will contain details such as −

• list of the kinds of content you have or need to create, including the dates when they will be created and published

• the names of the content editors/producers and other stakeholders who are responsible for the project

• the media channel that you will use to market your content

• metadata such as your primary target audience, seo keywords, call to action, etc.

how to build an editorial calendar

while you can use a simple tool such as an excel or google sheet to create an editorial calendar, you can also use web-based software offered by companies such as hubspot, skyword, etc.