both whitepapers and case studies are primarily b2b marketing content, however there is a thin line of difference in the way they work.

what is a case study?

case studies feature a client story, narrating how a client used your product or service to achieve its business goals.

• a case study is typically a first-person narrative written in the form of a story.

• it is a testimonial which relates a real-life event.

• it is written in a simple format telling readers about a certain company’s challenges, solutions and results, at times using direct quotes from the company.

purpose of writing a case study

a case study is basically trust-building content. it is created with the intent to build your credibility and trust among your customers by sharing a real-life story. for instance, if your company sells training software and solutions to other companies, then a possible case study might feature how a certain company used your tools to bring down its training costs and save time. you can market this case study as a press announcement, email campaign, and even host this content on a particular landing page of your website.