what is blog?

a blog is an excellent tool for creating and publishing content. it can be your website’s home base or a hub for your content, where you can write posts such as product announcements, service guides, thought leadership articles, press announcements, and more. it is basically a platform for you to share your ideas and thoughts with the world.

how a blog works

there are certain basic rules that you need to follow, especially if you are writing a business blog:

• know your audience and keep in mind the goals you’re trying to achieve through your blog. track if these goals are being met via google or your custom analytics tool.

• write down killer headlines which will improve the open-rate of your blogposts, especially if you are marketing it via enewsletters or life-cycle emails.

• design your blog so that it not only looks beautiful but helps your customers to easily find items such as the rss subscription icon, a search box, your contact information, and social sharing icons.

• make sure that you have categorized your topics well. add relevant keywords and tags to your topics so that customers can easily find the blogposts.

• keep an eye out for spam comments and enable the comment moderation feature which allows you to filter spams.

benefits of maintaining a blog

a blog is primarily a community-building tool, a place for generating leads based on new subscriptions, which might also directly or indirectly lead to a sale. it is also an excellent tool for content maximization, for instance, let’s say you have created a new video tutorial for your customers, which you’ve published on your website and on youtube. now, you create a blogpost for the same and market this video on your blog. most importantly, your blog helps to nurture good relations with your customers and retain them longer.