launched in may 2005, youtube allows billions of people to discover, watch and share originally-created videos. youtube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.
the following screenshot shows how a youtube page looks like −
salient features of youtube
youtube is no longer a new media platform, as proven by these stats −
- youtube has more than 1 billion users
- every day people watch hundreds of millions of hours on youtube and generate billions of views
- the number of hours people are watching on youtube each month is up 50% year over year
- 300 hours of videos are uploaded to youtube every minute
- ~60% of a creator’s views comes from outside their home country
- youtube is localized in 75 countries and available in 61 languages
- half of youtube views are on mobile devices
- more than a million advertisers are using google ad platforms, the majority of which are small businesses
the youtube advantage
from a business point-of-view, youtube marketing has introduced new techniques that many businesses aren't yet exploiting. the following youtube guide will walk you through these opportunities for marketing on youtube −
- assess different ways you can use youtube for marketing.
- using youtube to inform and educate your audience.
- researching video content ideas.
- using youtube to support conversion.
- leveraging the youtube community to promote your video.
- branding your youtube channel.
- increasing your reach and visibility.
important points to note
you can keep your focus on the following points to become a youtube rock-star −
- you need to capture the curiosity of video consumers by creating unconventional content.
- you’ll need to ensure your video is discoverable.
- consider joining hands with youtube celebrities to enlist already curated audiences.
- always ensure that the video links back to your website and includes a call-to-action.
finally, make sure to be consistent with regular postings to the youtube channel.