Marketing Management is an organizational discipline, which deals with the practical application of marketing orientation, techniques and methods in enterprises and organizations and with the management of a company's marketing resources and activities. This is a brief introductory tutorial that explains the methodologies applied in the rapidly growing area of marketing management.

This tutorial will be useful for students from management streams who aspire to learn the basics of Marketing Management. Professionals, especially managers, aspirants of entrepreneurship, regardless of which sector or industry they belong to, can use this tutorial to learn how to apply the methods of Marketing Management in their respective enterprise.

To understand this tutorial, it is advisable to have a foundation level knowledge of business and management studies. However, general students who wish to get a brief overview Marketing Management may find it quite useful.

Course Content

Marketing Management Tutorial
Marketing Management Home
Marketing Management Overview
Marketing Management Concepts
Marketing Management Process
Marketing Management Functions
Marketing Mngmt Environment
Marketing Management Porter’s Five Forces
Marketing Management Planning
Marketing Management Research
Consumer Behavior
Marketing Management OBB
Marketing Mngmt Segmentation
Product Life Cycle
Branding of a Product
Marketing Mngmt Brand Equity
Marketing Mngmt Pricing Decision
Promotion Decisions
Distribution Channels
Physical Distribution
Marketing Mngmt Advanced Topics
Marketing Management Resources
Marketing Mngmt Quick Guide
Marketing Mngmt Resources
Marketing Mngmt Discussion

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