Description

Consumer behavior is about the approach of how people buy and the use merchandise and services. Understanding consumer behavior will assist business entities to be more practical at selling, designing, development of products or services, and every other different initiative that impacts their customers. In this tutorial, it has been our endeavor to cover the multidimensional aspects of Consumer Behavior in an easy-to-understand manner.

This tutorial will help management students as well as industry professionals who work in a product development environment, or in packaging, or for that matter, any part of a company that has an interface with the customers.

To understand this tutorial, it is advisable to have a foundation level knowledge of basic business and management studies. However, general students and entrepreneurs who wish to get an understanding about consumer behavior may find it quite useful.

What you'll learn

Become a UX designer.

You will be able to add UX designer to your CV

Become a UI designer.

Build & test a full website design.

Create your first UX brief & persona.

How to use premade UI kits.

Create quick wireframes.

Downloadable exercise files

Build a UX project from beginning to end.

Learn to design websites & mobile phone apps.

All the techniques used by UX professionals

You will be able to talk correctly with other UX design.

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

Role of Research
PrePurchase & PostPurchase Behavior
Individual Determinants
Consumer Behavior Motivation
Personality & Self Concept
Consumer Behavior Learning
Consumer Behavior Attitude
Consumer Behavior Market Segmentation
External Influence
Influence of Culture & Social Class
Relationship Marketing
Models of Consumer Behavior
Consumer Behavior Models Types
Implications of Marketing Models
Online Customer Behavior
Consumer Behavior Expectations
Emerging Trends
Consumer Behavior CrossCulture
Consumer Behavior Quick Guide

Instructor

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W3edify Infotech

President of Sales

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