Description

Brand Management is the process of creating, developing, and supervising the progress of a brand. This tutorial introduces you to various categories of brands, their architectures, extensions, and promotions. It also introduces brand equity, co-branding, brand performance, and valuation. This tutorial will teach you the basic terms in branding and provide ideas on how to manage a brand right from creation to its valuation.

This tutorial is meant for all those readers who would like to understand the basics of Brand Management. It will be immensely useful for management students who are keen to make a career in Marketing.

We assume the reader has a basic knowledge of business administration and marketing concepts. Creativity, analytical thinking, strategic thinking, and good communication skills are a plus.

What you'll learn

Become a UX designer.

You will be able to add UX designer to your CV

Become a UI designer.

Build & test a full website design.

Create your first UX brief & persona.

How to use premade UI kits.

Create quick wireframes.

Downloadable exercise files

Build a UX project from beginning to end.

Learn to design websites & mobile phone apps.

All the techniques used by UX professionals

You will be able to talk correctly with other UX design.

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

Basic of Branding
Brand Management Overview
Brand Management Diversity
Inside Brand Management
Brand Management Equity
Brand Management Equity Models
Brand Management Architecture
Brand Management Promotion
Brand Management Extension
Brand Management Cobranding
Maintaining The Brand
Brand Management Performance
Brand Management Leveraging
Brand Management Valuation
Brand Management Resources
Brand Management Quick Guide
Brand Management Useful Resources

Instructor

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W3edify Infotech

President of Sales

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